Methods
User Research
A/B Testing
My Role
User Designer
Teamwork
User Researcher *2
Product Manager *1
UX/UI Designer *2
Developer *1
Areas
App Design
Impact
Final Design
THE CHALLENGE
IKEA is still using a traditional way to sell curtain customization service.
To complete the KPI for our next financial year, we concentrated on our popular product curtain and expanded its target users by offering customization services online. IKEA has no experience with curtain design tools, therefore we must figure it out from zero.
THE OPPORTUNITY
SUCCESS METRICS
SCHEDULE
RESEARCH
RESEARCH METHOD
Why and how to digitalize the curtain customization service?
ANALYSIS METHODS
I used service map, persona and journey map to analyze the research
Service Map
Persona & User Journey
INSIGHTS
COMPETITVE INSIGHTS
Online Curtain Customization Service is Highly Needed to Connect Broken IKEA Experience
INSIGHTS
USER INSIGHTS
No Need to Customize from Scratch in a Curtain Planner
‍
PRODUCT DEFINITION
SCOPE
Adjust from "Customize from Scratch" to "Match your Curtain Rod" with the existing fabrics style
How To Improve The Flexibility Of Online Curtain Selection With The "Match Your Curtain Rod" Function?

SELECTIONS
The More Decisive, The Earlier In The Process.
1. Choose the hanging style, width, gauze curtain and rod color according to users' habit and priority



Give instructions and recommendations to help users select
1. Use real photos to clarify certain terms, which not only vividly illustrate, but also saves the cost of rendering.
2. Explain the explanations and advice for each option to ensure that it meets the needs of every user.
3. Use the "Hot" tag to make suggestions based on the most popular options among users.



Automatically pack unimportant components in the detail list
1. Include fixed and complex items like screws, brackets, hooks and so on
2. Leave the burden to the backend instead of users themselves
3. Notice users about this package

CHECKLIST
Display the least flexible things in the last confirmation
1. display names (according to the IKEA pattern) and their functions
2. Estimated price can be changed according to different items selected.
PROPOSAL 1
How to make it simple, efficient and clear?
A/B Testing
Where we should put the access in the existing system?
INSIGHTS SUMMARY
USABILITY TEST
USABILITY TESTING
- Notice them the package list when they see the package details
- Strong reminding when they delete the necessary items
ITERATION
ITERATIONS
PROBLEM
Users forgot about the package list notice when making the final payment, casting doubt on the components.
ITERATION
- Notice them the package list when they see the package details
- Strong reminding when they delete the necessary items
PROBLEM
Some people comprehend the distinction between the three categories but are unsure whether one best fits their needs.
ITERATION
- Add "Which one fits my need?" button on the left side
- Display instructions with vivid pictures.
MY LEARNING
Setting priorities and having a clear goal makes teamwork more efficient and motivating
IKEA's openness to opinions has always been accompanied by an abundance of concerns from various jobs such as researchers, designers, and product managers. To avoid becoming stuck on one issue without going deeper, identifying priorities and sticking to the goal are essential to keep the discussion on the right track.
Insufficient quantitative data to support broader perspectives and credibility
IKEA conducted a lot of qualitative, person-focused UX research, which could result in sticking between individual cases due to the user researchers' subjective judgment. More quantitative data should be gathered and analyzed to get a more comprehensive understanding of the trend and user behaviors.
OTHER LEADING WORKS
ISSUE
First Issue In Feb. 2023
Next
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